Allison Drennan

Marketer, Copywriter, and Author


MBA graduate whose interest in marketing lies at the intersection of brand and culture, specifically in online spaces. Experienced creative writer and content creator—using my Marketing and Creative Writing background to tell stories that benefit organizations and my local community.

 

Education                                                                                                                 

 

Western Washington University, Bellingham, WA

Master of Business Administration, GPA 3.86                                                                                              August 2020

Bachelor of Arts in Business Administration, Marketing focus, GPA 3.6                                           December 2018

Minor in Creative Writing

 

 

Technical Skills & Certifications                                                                       

 

| Google Analytics Certified | Google AdWords Certified | HTML | CSS | Blog Content Creation SEO | Raven Tools | SEMrush | Lucky Orange | Zoom | Hootsuite Certified |

 

Published Works & Presentations                                                                               

 

  • Drennan, Allison. The Taste of Ashes. Barely Salvageable Press, 2017
  • Cohost, Rough Writers podcast, with author James F High, 2016
  • Drennan, Allison. A Guide to a Happier Life: A Self Help Novel. Barely Salvageable Press, 2015

Work Experience


Freelance Digital Marketing Specialist, Bellingham, WA                                                                               July 2019 – Current

  • Content creation, including blog posts for client websites
  • Website audits, including usability, speed, and basic SEO

Digital Marketing Associate, Intellitonic, Bellingham, WA                                                    January 2020 – September 2020

  • Conducted website audits to see where website performance could be improved; resulting information was used as a pitch tool, a concrete demonstration of the value that Intellitonic could provide for clients
  • Produced engaging content for a clientele in a variety of subject areas, most outside my area of expertise
  • Helped team evaluate in-house digital marketing software by testing it for intuitiveness and ease of use; and launched initial marketing, including competitor analysis
  • Conducted SEO audit of website using key metrics for benchmarking; implemented optimization strategy, including keyword rich titles, WordPress plug-ins and eliminating excess pages

MBA Consulting Capstone Project Western Washington University, Bellingham, WA            June 2020 – August 2020

  • Worked on the only team selected to handle two clients during the project period
  • Worked with a team to develop a plan to expand two existing businesses in the education industry, including market evaluation and financial projections for geographic and online expansions
  • Performed market research using IBISWorld and other web-based resources to determine the size and location of potentially lucrative markets

Marketing Graduate Assistant, Western Washington University, Bellingham, WA            September 2019 – June 2020

  • Guided marketing student in creating and executing an integrated marketing plan for the university marketing department
  • Work included managing a blog on Drupal and providing feedback for posts across several social media channels, as well as working with client to align plan with department goals.

 

Owner/Author, Barely Salvageable Press                                                                                    November 2013 – August 2020

  • Website creation and maintenance, blog and social media scheduling
  • Project management for several published works
  • Contributed pieces of original fiction
  • Formatted books for publishing in both print and eBook formats.