Despite my resistance to the idea, it became clear that I was going to need a logo for my business. A little background; I’m terrible at visual design. I understand…
Does Your Business Need Local SEO? Yeah, Probably.
There’s just two flavors of SEO, right? On-page SEO and the oh-so inscrutable technical SEO. But wait, local SEO? What’s local SEO? Local SEO is the discipline of optimizing your…
How I Accidentally Became an Entrepreneur
So, recently I became an entrepreneur. This didn’t involve a business plan, or any financing or seeking of capital. It actually happened quite by accident. I never really wanted to…
Exact Match Keywords: What Are They and Do You Need Them?
Keywords are at the heart of SEO. After all, we need to know what searches we want to appear in before we can start optimizing pages and content. Keywords are…
Why You Should Hire A Writer For SEO And Content
Some businesses may need to take a DIY approach to their online content, and we’ve talked about how to go about doing that. It’s a totally reasonable option that meets…
Why Duplicate Product Descriptions Are Bad For SEO
Have you ever visited a website that has the same product description for multiple products? This often happens with multiple products that are very similar, and is a time-saving tactic.…
5 Ways To Do Keyword Research For Free!
Keyword research is an essential part of building an SEO strategy, but if you’re a small business, you may not be able to pay for popular industry tools like SEMrush,…
How to Write Great Blog Posts
A former manager of mine once told me that writing is easy, and in a sense they were correct. Writing is easy. Writing well, however, is not. I have more…
What Good Managers Do
We’ve all had the experience of working for a bad manager. If we’re lucky, we’ve also had the experience of working for a good manager. Sometimes we don’t really know…
Utilize and Why You Shouldn’t Use It
It was a shock as a writer entering a business field, seeing how many people are just casually using the word “utilize.” Writers are smugly assured that there is no…