Author: Allison Drennan
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A Primer on Business Writing
Not enough business graduates know how to write well. I’ve combined my experience writing with my business knowledge to pick up some tricks of the trade.
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Why You Need to Hire a Writer to Create Content
With Fiverr, Chat GPT, and all kinds of other options, do you really need to hire a writer for your content? Yes, you do. Here’s why.
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Do Spelling and Grammar Matter in SEO?
Do spelling and grammar matter in SEO? The answer is complicated; it doesn’t, but it really, really does.
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What’s the Deal with Andy Warhol?
You might have noticed that I’m a bit of an Andy Warhol fan. Learn how Warhol and the pop art movement has informed my work and my career.
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Things Are Still Important
Spending less doesn’t mean that things matter less. Check out this overview of the spending habits of young adults and understand what these consumers want.
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How to do Keyword Research for Free
Keyword research is an essential part of building an SEO strategy, but if you’re a small business, you may not be able to pay for popular industry tools like SEMrush, or have the time to learn how to use them. But this doesn’t mean that you can’t do keyword research. Here’s a list of tools…
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Exact Match Keywords: What Are They, and Do You Need Them?
Keywords are at the heart of SEO. After all, we need to know what searches we want to appear in before we can start optimizing pages and content. Keywords are typically evaluated by their search volume, how difficult they are to rank for, and their relevance to the target audience. But there’s another aspect to…