How to Invest in Yourself.

Let’s get started with this: this post is not about buying stocks or saving for retirement.

This is also not about “self care” or being able to “treat yo’self.”

This is about investing in your future success. You’ll see more about that below.

During my adult life, I spend a lot of time being very poor. I was even homeless for a time. This kind of stress leaves its marks on you; one example is that I find it very difficult to spend money. It causes feelings of stress and anxiety, and the magnitude of those feelings increases along with the amount of money I’m being asked to spend.

I cried in the car on the way home with my first brand new television, for example.

I save boxes for abnormal amounts of time in case a personal financial disaster occurs and I have to take whatever new thing I’ve purchased back.

I’ve been working on getting better about this, but I still have a hard time making a clothes buying decision, for example. I will patch clothes and wear them until they’re rags, putting off replacing them as long as possible.

This is a problem when it comes to self investment.

Let’s talk about school.

I originally went to college as a teenager, using my college savings from my childhood. I was in a fine arts program, intending to transfer to a University arts program. When the money ran out, I dropped out. 

I resisted going back to school to complete my education because of the enormous price tag. It wasn’t until, unemployed after the Great Recession, my resources ran out that I filed my first FAFSA and entertained the idea of going back to school. 

I was able to do my first two years on grants alone, and I had to take out loans for the last two years of undergrad and for my MBA tuition.

The loans still make me incredibly anxious, even though I believe that this money is the smartest money I’ve ever spent on myself. I have learned and grown through my academic career in ways I do not think would have been possible on my own. Those loans represent an investment I’ve made in myself; new skills learned, new talents developed, new environments explored. Those funds represent me becoming a new and better person, and while having spent those thousands of dollars fills me with dread, I don’t actually regret it.

Now, you don’t have to spend thousands and thousands of dollars to invest in yourself.. There are small ways you can invest in yourself every day.

Here are some questions I ask myself when I consider investing in myself:

Will I Learn a New Skill?

This is, perhaps unsurprisingly, my favorite kind of self-investment, and perhaps the hardest for me to actually spend money on. The problem is, there are so many free learning resources available, especially in the internet age, that it gets difficult for me to spend money on it. But a lot of those resources are surface level only by design, in order to get you to pay for further curricula. And that’s when I have a hard time pulling the trigger.

But the fact is, there’s a depth of learning you’re eventually going to have to pay for to get results, unless you find yourself in the incredibly lucky position of having a friend who’s an expert who’s willing to teach you for free.

But look. Learning new things is always worth it. That doesn’t mean that all learning opportunities are worth it; some of them are garbage. For example, I have a hard time believing that writer’s conferences are worth the money they demand (there are reasons for this but that’s another blog post). 

But purchasing a course from Codecademy? Probably worth it. Many of the courses on Udemy? They’re also worth it (but you know, shop smart). Going back to school to complete your higher education? Almost definitely worth it. Adult Ed courses at your local community college? Definitely worth it.

If the skill you stand to learn is related to your professional field, all the better. But learning something you’re interested in is good too. It is not just personally fulfilling, but learning itself has benefits. You keep your mind more flexible, and make it easier to learn other things down the line. It may not make you smarter, exactly, but it does keep you from slowing down, and as an adult who returned to college, I can tell you that that’s important.

Will it Make my Life Easier?

This is the ultimate form of self-care for me (I know, I said it wasn’t about self-care, but keep reading). It may seem obvious, but making your life easier makes literally every other thing easier. We all have a limited about of mental energy to spend in a given period of time, and the mental energy you don’t put into vacuuming the rug every day because of your vacuum robot actually frees up personal resources to be redirected toward more important things.

And it’s not just doing those other things that makes things easier; it’s that you don’t have to worry about those things, too. Because that stress and worry uses up mental resources. Worrying about the fact that you haven’t had time to vacuum the rug, regardless of whether or not you actually vacuum the rug, costs you resources.  In fact, since the worry often lasts longer than the actual task itself, it may cost more resources than actually performing the task.

There’s this idea that we should feel guilty about outsourcing the menial tasks of keeping a life together, but here’s the thing; in prior ages, we had a member of the household specifically dedicated to performing these tasks. In the modern age, where many of us are a) single, or b) members of dual income households, we no longer have that option. If a meal delivery service, or a monthly visit from a housecleaning service, or a vacuum robot will make your life easier, relieve stress, and open up time for other things (like learning a new skill, perhaps?) then I say you should do it.

You still have to evaluate whether you can afford the expenditure, of course. I’m a poor grad student, and I cannot afford a vacuum robot. But man, when I re-enter the professional world and have the option to own a vacuum robot you know I’ll have one. I have a lot of things to do that are more important than vacuuming the rug. Don’t you?

Will it Make me Appear More Professional/Credible to my Peers?

Ah yes, appearances. So shallow and so unimportant, says the artist in me. Whose humanity is sufficiently represented by appearances? What kind of way is that to value human beings?

And yet.

I have always struggled with appearances as a concept. I have consistently been at odds with my appearance throughout my entire life, filled with despair that I didn’t look the way I thought I should. Not necessarily the way other people thought I should (though there’s plenty of that too), but also I never felt like I looked the way I felt. My appearances, though I would not have the words to express this until well into adulthood, never matched my identity.

And appearance is fundamental to identity. 

Investing in your appearance to confirm your identity is worthwhile because it improves happiness. Now, for some people that means clothes and manicures and hair appointments, and me, I’m honestly fine with patched jeans and graphic tees and Great Clips haircuts. But. These things will not make me appear credible to managers, recruiters, and clients. No, not even here in Bellingham, Washington.

So despite my lack of interest in blazers, after a long search process and a good online sale, I purchased myself a black blazer for job interviews, etc. I bought myself two knee length business skirts and a pair of slacks. I bought myself a blouse. I need some more blouses but like I mentioned above, I have a hard time spending money on these things. Most of these articles in fact still have the tags on them, even though the return period has passed.

This also relates to the first question; will a skill on my resume make me a more attractive hire? Will a PHP certification or a data analytics certification make me more attractive as a digital marketer? Almost certainly, even though there are managers out there responsible for similar hiring decisions that don’t even know what PHP is.

Having a certification on your resume, even if it’s only tangentially related to your field, also tells potential employers that you sought out, invested in, and completed an opportunity to learn a new skill, which says something about you.

So ask yourself the above three questions, and if your opportunity answers one or more of them, give it serious consideration. Of course, you still have to evaluate whether you can easily afford your options, and you may have to prioritize them and decide which will provide you the most value. But an investment in yourself is going to be the best money you ever spent.

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