I try not to make resolutions.
There’s a cultural notion surrounding New Year’s resolutions that is zero sum, make or break, succeed or fail, and if you’ve been reading this blog for a while, you’ll understand that failure is something I’m passionate about. In short, failure is not the opposite of success, but a part of the process of success. And when we make success a zero sum situation, we’re guaranteeing that we won’t succeed. Because that’s how that works.
I don’t like setting myself up to not succeed.
That having been said, I do like the idea of taking time to reflect on the past year, to think about what you want for the new year, and looking for ways to make that happen. For me, this often translates to setting goals for the new year.
I like goals. Because in a way you can’t not succeed at them. You set a time to check in, and if you haven’t reached your goal, you can evaluate what you’ve been doing and look for ways to get there more effectively. But if you work toward it, you’ll get there eventually.
Okay, you can miss goals, but for me the main way to make sure that will happen is to focus on what you haven’t done and fail to celebrate what you have done. Living and learning are iterative processes; you try things. They work or don’t work. You evaluate your results. You try something new. You make changes. You go again.
So with that in mind, here are some goals I want to achieve in 2020:
Good lord. I should have done this twenty years ago. I tried to do this twenty years ago, and I couldn’t wrap my head around it. Thankfully, now there are better tools for accomplishing this kind of thing. These languages are vital to a webdev these days, and while I’m not planning on going into web development, they’re useful for a digital marketer to know, even if it’s just for purposes of understanding what’s going on on a website you’re looking at.
This leads into my next goal:
Create a WordPress Theme.
I want to create my own WordPress theme from scratch, even if it’s bad. WordPress is estimated to power as much as 30% of the web, so for any professional working in digital communications, it’s worth understanding. Not just that, but I remember fondly how personally satisfying I found web design back in the Web 1.0 days, and I’d like to get back into some of that. Plus, I want my own websites, which function at least in part as a kind of resume in my field, to demonstrate that I understand these concepts. I may not use my homemade theme (or at least my first one) on my own website, but understanding the way WordPress works inside and out will help me make tweaks to my own websites, making them both more personal and more professionally appealing than a free canned WP theme.
This one will be pretty easy to measure in that I’ll have a WordPress theme, but difficult because I have to define what that means. I want to create a WordPress theme that supports blogging (of course), and that works on both mobile and desktop browsers. I want to finish it by the end of the year, and I want it to have unique visual elements (not just Hello World on a white background).
Finish my MBA.
Okay so this one might seem like a no-brainer, but we’ve already had someone drop out of the cohort and we’re only two quarters in. The goal is to complete my MBA on schedule with the rest of my cohort by the end of summer quarter, 2020. It will require a lot of hard work and discipline, but I think it’s probably the most important of my 2020 goals.
You might notice that this says “study” instead of “learn.” Well, that’s because I’m not really sure you can ever learn SEO. The field changes so fast that it’s not something you’re ever done learning. But it’s a vital skill in my field, and it actually wasn’t taught in any comprehensive way during undergrad and it won’t be taught in any comprehensive way in the MBA program, so I’m going to have to learn it myself.
I’m lucky, I have a good friend in the industry who can at least recommend resources for this, but I’m going to have to do the bulk of the work.
This is going to include reading some guides from well-known and well-respected SEO and digital marketing resources, as well as following news in the field for regular updates to best practices.
So this is another hard one to measure, but I’ll say I want to learn basics of SEO that can be applied to my own websites, and I want to become conversant with the basics of keyword research so that I can know which words are most useful to optimize for. I’m focusing on organic search (SEO vs SEM), because I think that’s the field that’s easiest to see big results in, and because if your SEO ain’t working, your SEM isn’t going to do much. Also it will be cheaper to experiment with my own website and see the results myself.
So that’s what I’ve got going on for 2020. What goals do you have for the new year?