I set a goal over summer break to read something related to either marketing or management every day. The purpose was twofold: first, to keep my head in topics related to my MBA curriculum, and second, to give myself the feeling of having spent some time every day working at something valuable. I missed a day here and there, but all in all I consider it a huge success. I learned a lot, and felt more motivated during this time than in any other time in recent memory. Here are some of the lessons.
Pick Your Topics First.
Before you do something, you need to make a plan. Know what you’re doing, be smart about it.
I decided before reading a single thing that I would focus on materials related to marketing and management. Marketing because that’s my field of choice, and management because management skills are always relevant, in any business discipline, even in personal relationships.
Begin to build sources for this material. I used a Twitter aggregator to pull tweets from some marketing and management accounts (found by simply googling “best marketing twitter accounts” or adding accounts for websites that I already read regularly, like Entrepreneur or Inc). Make sure your sources are pretty reliable and providers of good relevant content. I had to remove a few accounts due to their spamming of boring listicles. I also used my LinkedIn feed to pick up articles to read.
The goal was to amass more articles than I could read so I could have my pick. I chose two articles per day to read. I tried to go for depth of content over breadth, and tried to make sure I read articles covering different topics each day.
I also included related topics. An article on leadership may not be about management, but it’s related and useful. I also included social media and content development as related subjects on my marketing feed. This allowed me to draw connections between these subjects, such as thinking about how leadership or interpersonal theory can be applied to management situations.
Pick Up A Pen.
I read with a pen in my hand and my journal in front of me. I took rapid logging style notes, taking down facts and figures, drawing quick connections to real world situations, pulling out relevant lessons (or “learnables,” as some in the business space might say).
For me, this was vital to the success of the experiment. It required me to remain engaged with the material to the end, it forced me to decide what would be memorialized in my journal from this piece, and required an honest evaluation of the material.
You might think this is cumbersome, that it would take too long, or even that it would distract you from reading, but I would urge you to at least try it. It’s worth taking the extra time. We’re awash in content these days and spend a lot of time reading through it with half our attention, and absorbing it passively without active engagement and evaluation of the material. Going “back to school,” as it were, and taking notes, is a way to re-engage the parts of your brain that are responsible for learning. And we must learn every day to remain relevant and agile.
Read With an Open Yet Critical Mind.
This may seem contradictory at first, but it’s vital.
I tried to come up with a statement starting with “but” or “also” for the main points of each article. I didn’t necessarily write these statements down, but just coming up with them ensured that I was engaging with the material.
Read things you don’t agree with and pretend that you do. Read things you agree with and pretend that you don’t. You’re not required to change your mind on a subject (I usually didn’t) but it allows you to think critically and pick up things you might be missing because of pre-existing biases.
Take Note of What Inspires You.
By “take note,” I mean actual physical notes. This can be useful from a practical standpoint if you have a social media or blogging schedule that you need to fill up (like I do), but it’s also useful from a professional/personal development point of view. Writing something down helps with retention, because you’re engaging different parts of your brain than you do when you’re only reading. Having the physical notes of what inspires you is handy to have around, whether it’s in a journal (like mine) or in a list format.
What inspires you may not be what you agree with. Sometimes it will be, but sometimes you’ll read something that you disagree with strongly enough that it will inspire you to do something different. This is also an important lesson.
It will help you pinpoint what you find motivating, what defines meaning for you in life and in your work. It can help you build a plan for future career moves, and identify interests that you have that you might not have known about previously.
Keep those notes. Revisit them. Scratch out what’s no longer applicable. Add to it. Modify it.
Limit How Much You Read in a Session.
The more you read, the less you’re able to engage with the material. The law of diminishing returns applies. Anyone who’s had to read from college text books knows this; at some point your mind starts to go numb, and you keep scanning your eyes across the page just to get through what you’ve been assigned.
Stopping after you’ve reached your limit gives you an opportunity to digest what you’ve read, store away what you’ve learned. I especially like to take a short nap after a reading session for this reason.
You can set a limit of time (thirty minutes, for example), or do what I did and read a set amount of material. For me it was specifically two articles, but had I been reading a book it would have been a set amount of pages or chapters. I chose articles because the information in the business field changes before a book on the subject can even be published, and because they’re short and easily digestible, but books are totally a good resource and many books in many fields end up being evergreen.
Once you’ve reached your limit, stop.
You can experiment with this, figure out when you start getting fatigued and have difficulty paying attention, and adjust accordingly. I suspect the ideal amount varies between people.
I don’t know if I’ll continue doing this throughout the school year, mainly because I may end up not having time between coursework and my graduate assistant workload. If I stop, it won’t be because I didn’t enjoy it. It was the single most motivating change I made during break, and it has made my life and my outlook brighter.
It kept me engaged with topics that I’m passionate about, and helped me stay on top of recent trends in my industry. And I like to think that it made me a more interesting conversationalist.
Time spent learning, whether it’s in a formal setting or an informal one, is never wasted. To retain vitality, we must always stay curious.
Read on, my friends.